GEO for Jeanette Kæseler

Designing
Bolder Futures

My work sits at the intersection of strategic foresight, systems design, and creativity. I help organisations translate future visions into concrete actions, bridging long-term goals with what can be done today, to move the needle.

A Vision for Nordic Women's Health 2040

At the Danish Parliament, on September 8th, 2025, 136 voices gathered to imagine a shared Vision for Nordic Women's Health 2040. This vision began as a question: What would the most optimal health for women look like if we were unbound by present bias? 

"By 2040, every woman in the Nordics lives in a society where health is a birthright, not a benefit, anticipated, equitable, and seamlessly woven into everyday life."

The workshop included +50 subject matter experts exploring five key transformation areas and developed actionable roadmaps to drive systemic change in how women's health is understood, invested in, and prioritized politically.

What I Do?

CONSULTANCY

TALKS

NOT FOR PROFIT

Together with Kvalitor Consulting, I consult leaders from larger European banks to small Danish SMEs on how to design bolder futures, using AI in a responsible manner. Disseminating knowledge about how AI is built, what AI can be used for, and where we need humans in the loop.

I speak about the future of women's health, not just as a healthcare topic, but as one of the most powerful levers for innovation, equality, and economic growth. The gap in evidence and care is not just a scientific issue; it's a systemic blind spot that limits both human potential, business innovation and societal resilience.

I recently co-founded NORA to drive systemic change in women's health by mobilising catalytic capital and cross-sector collaboration. NORA convenes policymakers, investors, clinicians, and innovators to build high-impact initiatives that turn vision into action.

Future Scenarios for Female Leadership

What will female leadership look like in the Nordics by 2030? Together with Women in Life Science Norway (WiLD Norway), I developed four future scenarios that explore how women might lead, or be prevented from leading, in a rapidly changing world shaped by AI, geopolitics, and sustainability transitions.

These scenarios are not predictions, they're tools for reflection and strategy. They help us test how resilient our current approaches to gender equality and leadership really are. Each scenario represents a different version of the future:

  • The Strategic Stabilizer

  • The Green Catalyst

  • The Pretty Spokeswoman

  • The System Shifter

The superpower of combining Futures Thinking and Design Thinking lies in the ability to bridge long-term vision with immediate action. Together, they empower individuals and organizations to navigate uncertainty with creativity and confidence, crafting solutions that are not only innovative but also resilient for an ever-changing future. This dynamic duo ensures you're not just reacting to change but actively shaping it.

Published Futurist

Testimonials

"Jeanette has a rare cocktail of foresight, innovation and business design mindset. Combined with her warm heart and a calm contaminating presence, Jeanette creates openness for change, improvement and innovation."

Karete Kristoffersen

Slingshot, Norway

CEO

"In my collaboration with Jeanette on various projects I experienced great professionalism, work ethics, independence, proactiveness and value-adding input. Crucial to the futures-oriented thinking and methodology at the Institute, she has repeatedly proven to apply a solution-oriented and creative approach to our customers' challenges."

Daria Krivonos

Copenhagen Institute for Futures Studies, Denmark

CEO

"Jeanette's involvement in setting up our Future Workshop project was pivotal for its success. Her dedication and expertise were evident in every aspect of the project, from conceptualization to execution. It was truly a delight working with Jeanette and her insightful talks on innovation processes, excellent presentation skills and warmhearted persona, were a great fit for our project."

Marc Lis

My Connectivity, Luxembourg

Head of Marketing and Communication

Actionable Futures

When I combine futures thinking with design thinking, that's what I call Actionable Futures, a way to imagine bold possibilities and then make them real, step by step.

At the heart of my approach is what I call Actionable Future, the art of combining futures thinking with concrete action. It's about turning long-term vision into high impact action. For me, imagining the future is about more than predicting what's next; it's about expanding what's possible. Futures thinking helps us step beyond the problems of today and explore new ideas, challenge our biases, and rethink the systems we take for granted. It's how we unlock creativity and design solutions that help businesses grow. Design thinking brings that imagination down to earth. It's about empathy and experimentation, understanding real needs instead of assuming them, asking the right questions, and involving people in creating the answers. It's messy, curious, and human by nature. 

Get in touch!

Jeanette Kæseler

Copenhagen, Denmark

+45 6161 6165

jkm@jeanettekaeseler.dk